Terms of Service

1. Agreement to Terms

By accessing or using the Sentinel Hound platform (“Service”), operated by The Backwards Marketer, LLC (“Company,” “we,” “us,” or “our”), you (“User,” “you,” or “your”) agree to be bound by these Terms of Service (“Terms”). If you do not agree, you must not access or use the Service.

These Terms apply to all visitors, registered users, security officers, administrators, client portal viewers, and any other person who accesses the Service in any capacity.

2. Description of Service

Sentinel Hound is a mobile-first security operations platform that provides patrol verification, checkpoint scanning, real-time guard tracking, incident reporting, AI-assisted shift report generation, and client-facing evidence portals. The Service is designed for professional security agencies and their clients.

3. Eligibility

You must be at least 18 years of age and have the legal authority to enter into a binding agreement to use the Service. By creating an account, you represent and warrant that all registration information you submit is truthful and accurate, and that you will maintain the accuracy of such information.

4. Account Registration & Security

To access certain features, you must create an account. You are responsible for safeguarding your login credentials and for all activity that occurs under your account. You agree to immediately notify us of any unauthorized access or security breach.

We reserve the right to suspend or terminate accounts that we reasonably believe have been compromised or are being used in violation of these Terms.

5. Subscription, Billing & Trials

Sentinel Hound offers subscription plans billed on a recurring basis. Pricing, officer limits, and feature availability are determined by the plan selected at checkout.

• Free Trial. We may offer a time-limited free trial. At trial expiration, access will be restricted unless you subscribe to a paid plan.
• Billing. All payments are processed through Stripe. By providing payment information, you authorize us to charge the applicable fees to your selected payment method.
• Cancellation. You may cancel your subscription at any time through the customer portal. Cancellations take effect at the end of the current billing period. No prorated refunds are issued for partial billing periods.
• Price Changes. We reserve the right to modify pricing with at least 30 days' written notice. Continued use after a price change constitutes acceptance.

6. Acceptable Use Policy

You agree not to:

• Use the Service for any unlawful purpose or in violation of applicable local, state, federal, or international law.
• Attempt to gain unauthorized access to any portion of the Service, other accounts, or systems.
• Interfere with or disrupt the integrity or performance of the Service.
• Reverse-engineer, decompile, or disassemble any aspect of the Service.
• Submit false GPS coordinates, spoof checkpoint scans, or otherwise fabricate patrol evidence.
• Use the Service to monitor, track, or surveil any individual without proper legal authority and consent.
• Resell, redistribute, or sublicense access to the Service without written authorization.

7. Data Ownership & Intellectual Property

Your Data. You retain ownership of all patrol data, incident reports, photographs, and other content you submit through the Service (“User Content”). By uploading User Content, you grant us a limited, non-exclusive license to store, process, and display such content solely to operate and improve the Service.

Our Property. The Service, including all software, algorithms, AI models, designs, trademarks, and documentation, is the exclusive property of The Backwards Marketer, LLC and is protected by intellectual property laws. Nothing in these Terms grants you any right to our intellectual property except the limited license to use the Service as described herein.

8. AI-Generated Content Disclaimer

The Service utilizes artificial intelligence to generate shift reports, analyze images, detect anomalies, and provide conversational assistance. AI-generated outputs are provided for informational purposes and operational convenience only. They do not constitute legal evidence, professional advice, or certified documentation.

You acknowledge that AI-generated content may contain errors, inaccuracies, or omissions. You are solely responsible for reviewing, verifying, and approving all AI-generated reports before distribution to clients, courts, or any third party.

9. GPS & Location Tracking Disclosure

The Service collects and processes real-time GPS location data from security officers using the mobile application. By using the Service, employers and security officers consent to continuous location tracking during active shifts.

It is your sole responsibility as the account administrator to inform all security officers that their location is being tracked during shifts, obtain any required legal consent under applicable employment and privacy laws, and comply with all federal, state, and local regulations governing employee location monitoring.

10. Verification & Confidence Scores

Sentinel Hound generates verification confidence scores for shift reports based on checkpoint scans, GPS data, timestamps, and other telemetry. These scores are algorithmic assessments and are not guarantees of patrol accuracy or completeness.

Confidence scores should not be used as the sole basis for employment decisions, disciplinary actions, or legal proceedings. They are intended to supplement, not replace, your own operational oversight and judgment.

11. Service Availability & Uptime

We strive to maintain high availability but do not guarantee uninterrupted or error-free operation. The Service may be temporarily unavailable due to maintenance, upgrades, or circumstances beyond our control.

We are not liable for any loss, damage, or inconvenience caused by downtime or service interruptions. Critical security operations should not rely exclusively on the Service without fallback procedures.

12. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY, ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM:

• Your access to, use of, or inability to access or use the Service;
• Any unauthorized access to or alteration of your transmissions or data;
• Statements or conduct of any third party on the Service;
• AI-generated content, confidence scores, or automated assessments;
• GPS inaccuracies, signal loss, or device malfunctions;
• Any other matter relating to the Service.

Our total aggregate liability for all claims arising from or related to the Service shall not exceed the amount you paid to us in the twelve (12) months preceding the claim.

13. Indemnification

You agree to indemnify, defend, and hold harmless the Company and its affiliates from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorney's fees) arising from your use of the Service, your violation of these Terms, or your violation of any rights of a third party.

14. Termination

We may terminate or suspend your account and access to the Service immediately, without prior notice, for conduct that we determine, in our sole discretion, violates these Terms, is harmful to other users or the Service, or for any other reason.

Upon termination, your right to use the Service ceases immediately. Data retention and deletion will follow the procedures described in our Privacy Policy.

15. Dispute Resolution & Governing Law

These Terms are governed by and construed in accordance with the laws of the State of Georgia, United States, without regard to conflict of law principles. Any disputes arising under these Terms shall be resolved through binding arbitration administered in accordance with the rules of the American Arbitration Association. The arbitration shall take place in Georgia.

You agree to waive any right to participate in a class action lawsuit or class-wide arbitration against the Company.

16. Modifications to Terms

We reserve the right to modify these Terms at any time. We will notify users of material changes via email or a prominent notice within the Service. Your continued use of the Service after such modifications constitutes acceptance of the updated Terms.

17. Severability

If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall continue in full force and effect. The invalid or unenforceable provision shall be modified to the minimum extent necessary to make it valid and enforceable.

18. Contact Information

For questions about these Terms, contact us at: